Generative AI for Creative Strategy | NYU Tandon School of Engineering

Generative AI for Creative Strategy

Executive & Professional Education Programs
Blended (On Campus and Online)
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**Registration for this course is closed. To be notified when this course will be offered again, please fill out the Request Information form.

 

Earn a Badge in 7 Weeks

Transform your approach to advertising with our Generative AI for Creative Strategy course, crafted specifically for emerging leaders in marketing and advertising. Each module builds upon real-world applications, offering hands-on experience with AI tools to drive innovation in strategy, creative development, and ethical practices.

Structured across four comprehensive modules, this program will:

  • Assess the capabilities and applicability of generative AI technologies through first-hand experience.
  • Identify roles and functions that are strong candidates for investment in training, upskilling, or recruiting talent.
  • Communicate the real-world capabilities and limitations of generative AI to properly set client expectations.
  • Demonstrate fundamental proficiency with generative AI tools to support ongoing self-guided exploration.

With small, interactive sessions and live instruction, the program culminates in a badge credential upon completion. Participants will develop a pitch deck encompassing strategy, creative, and media components, gaining practical experience in transforming concepts into fully realized campaigns. Led by industry experts Nick Katsivelos and Mick McConnell, each with decades of experience in creative technology, design, strategy, and innovation, this intensive program is tailored for advertising and marketing executives aiming to incorporate AI into their campaign and creative workflows.

 

Who Should Attend

This course is designed for advertising and marketing emerging leaders, team managers, and project managers who aspire to become early adopters of generative AI.

 

Course Benefits

  • Learn from industry experts who have held leadership roles at Microsoft, Airbnb, Samsung, Chipotle, and Starbucks
  • Featured guest experts include leaders from IBM, Salesforce, Google DeepMind, and more
  • Specialized campus labs for in-person participants
  • NYU Tandon badge credential awarded upon completion of all course modules and deliverables
  • Live expert-led instruction and feedback from industry leaders
  • Small, interactive classes tailored to advertising and marketing professionals

Course Schedule

"From Problem to Pitch* The curriculum follows a structured, real-world advertising workflow, allowing you to apply weekly learnings as you develop a comprehensive campaign from initial research to final presentation.

Monday, March 31: Course launch
Friday, April 4: First in-person session (2-6 pm ET)
Friday, April 11: Live Zoom Session (2-4 pm ET)
Friday, April 25: Live Zoom Session (2-4 pm ET)
Friday, May 2: Live Zoom Session (2-4 pm ET)
Friday, May 9: Live Zoom Session (2-4 pm ET)
Friday, May 16: Last day of course, final in-person session (2-6 pm ET)

Course Outline

This module will introduce you to the course structure, expectations, and tools you will use throughout the program. It provides a foundational understanding of how generative AI is reshaping advertising, covering both strategic and creative workflows. You will receive the client brief, which will guide your work throughout the course. This module also explores the essential role of AI in analyzing briefs, generating insights, and optimizing the creative process from brief to pitch.

This module explores how AI enhances competitive research and strategy development. You will analyze industry trends, brand positioning, and consumer sentiment using AI-powered tools to shape campaign direction.

This module examines how AI is transforming brand identity, messaging, and storytelling. This week, you will use AI tools to develop brand voice, personality, and positioning strategies.

This module explores how AI transforms image creation, photography, and visual branding in campaigns. This week, you will create AI-generated campaign assets.

This module explores AI in video production, from scripting to editing. This week, you will create AI-assisted video concepts for your campaigns.

This module brings all elements together. This week, you will refine and present your AI-enhanced campaign pitch to a panel of industry experts.